What is CRM software?
CRM software (customer relationship management software), sometimes referred to as sales force automation (SFA) software, helps businesses track and manage customer interactions in a single system of record. A CRM will record interactions between a business, its prospects, and its existing customers. It will also ease those interactions by placing all relevant customer data—including contact information, history, and transaction summaries—into a concise live record.
CRM software is most commonly implemented in sales departments to act as the central hub for sales force automation, including contact, account, and opportunity management.
Uses Of CRM Software
One of the core benefits of any CRM software app is to help you manage your business more effectively. Instead of disjointed data living in separate files, documents, notepads, and minds, CRM software helps you keep everything in one place, allowing your sales, marketing, and service departments to work more efficiently.
Customer tracking with CRM software helps support your lead generation, loyalty, and sales efforts, but how it does so depends largely on your business model and your business goals. If you want the data to give you a more complete picture, look for CRM software that integrates with any social platforms you use, as well as Google Business Manager.
Once you have the customer data, you can begin to formulate and target marketing that is more apt to yield conversions. For instance, CRM software can track every email offer click, website, and social click.
Integrations are a must-have when it comes to CRM software that goes beyond internal record keeping. As touched on in the previous sections, if you’re looking to empower your outbound and inbound marketing, integrating with social platforms, email marketing, and Google Business Manager.
Data can feel like a gift or a curse, depending on how it is delivered. A good CRM solution should have user-friendly dashboards that provide easily customizable snapshots for all of your teams.
In higher tiers of CRM, you’ll start to see proprietary predictive analysis models (more often than not named after a famous scientist or mathematician).At the core, predictive analysis is a type of AI that learns customer behavior patterns and responses to help you make better decisions.
Of course, one of the main things your CRM does is support sales. For businesses that have a more complex sales cycle, including lead generation, sales calls, more sales calls, and then negotiations beyond that, CRM sales tracking because paramount.
If your business requires traveling to meet with prospective clients, or you always have a team on the road for a trade show, mobility in your CRM software is critical. Look for software that has a well-rated mobile app so that you can access the information you need and sync updates with your entire team, no matter where they land on the globe.
The ability to simplify task and project management and prioritize contacts or next-steps can be huge time-savers with the right CRM platform-provided, of course, that you know how to utilize the tools available! Make sure that you and your team sync the software with your calendar so that you can all be on the same page.
Taking Your Business To The Next Level With CRM Software
When it comes to choosing the best CRM software for your business, we hope this list has helped you identify what you may need now and in the future. CRM software should give you room to grow when you scale, so take a look at what the more expensive monthly plans offer as well.
What may simplify the process (or complicate it, depending on how you look at it) is that some payment processors (e.g., Square), email marketing software (e.g., Mailchimp), and E-Commerce platforms (e.g., Shopify) offer at least some CRM tools out of the box, so there can be quite a bit of overlap in these SaaS platforms. Keep all this in mind when you are in growth mode so that you can find the best option(s).